How to Choose a Luxury Watch in the UAE: Cartier Santos, Rolex and Royal Oak

Buying a luxury watch for the first time can feel confusing, with so many shapes, sizes and styles to choose from. This guide keeps it simple. We look at three of the most loved watch families at Oasis Home Market, Cartier Santos, Rolex and Audemars Piguet Royal Oak, and explain how to pick the right one for your wrist and your lifestyle.

Browse the full range in our [watches collection](/en/c/watches), or jump straight to a brand: [Cartier](/en/brands/cartier), [Rolex](/en/brands/rolex) and [Audemars Piguet](/en/brands/audemars-piguet).

Cartier Santos: the square-cased classic

The Santos de Cartier is one of the oldest names in wristwatches, first made in 1904 for the aviator Alberto Santos-Dumont. Its square case and visible screws make it easy to spot and easy to dress up or down. Popular styles at Oasis Home Market include:

• [Cartier Santos de Cartier Skeleton Blue Watch](/en/p/cartier-santos-de-cartier-skeleton-blue-watch) and [Skeleton Green Watch](/en/p/cartier-santos-de-cartier-skeleton-green-watch) for a modern, open-dial look
• [Cartier Santos de Cartier Skeleton Steel Watch](/en/p/cartier-santos-de-cartier-skeleton-steel-watch) for a clean, all-steel style
• [Cartier Santos de Cartier Diamond Silver Watch](/en/p/cartier-santos-de-cartier-diamond-silver-watch) for something more dressy
• [Cartier Santos de Cartier Two-Tone Yellow Dial Watch](/en/p/cartier-santos-de-cartier-two-tone-yellow-dial-watch) and [Two-Tone Large Golden Watch](/en/p/cartier-santos-de-cartier-two-tone-large-golden-watch) if you like a touch of gold

Rolex: Datejust and Daytona

Rolex is probably the most recognised watch name in the world. Two models stand out:

• The Datejust is the all-rounder, a style that suits the office, dinners and weddings. See the [Rolex Datejust Rose Gold Diamond Watch](/en/p/rolex-datejust-rose-gold-diamond-watch).
• The Daytona is the sporty chronograph with a racing look. See the [Rolex Cosmograph Daytona Black Dial Watch](/en/p/rolex-cosmograph-daytona-black-dial-watch-14feb-023).

Audemars Piguet Royal Oak: the octagonal icon

The Royal Oak was launched in 1972 and is known for its octagonal bezel with eight visible screws. If you want a watch that people notice, it is a strong choice:

• [Audemars Piguet Royal Oak Openworked Black Ceramic Watch](/en/p/audemars-piguet-royal-oak-openworked-black-ceramic-watch)
• [Audemars Piguet Royal Oak Two-Tone Chain](/en/p/audemars-piguet-royal-oak-two-tone-chain)
• [Audemars Piguet Royal Oak Golden Chain](/en/p/audemars-piguet-royal-oak-golden-chain)
• [Royal Oak Self-Winding Stainless Steel](/en/p/royal-oak-self-winding-stainless-steel)

Want the full story on this model? Read our [Audemars Piguet Royal Oak guide](/en/journal/audemars-piguet-royal-oak-guide).

How to choose the right watch

• Case size: check the size on the product page and compare it with your wrist. A watch that is too big looks heavy, and one that is too small can look lost
• Colour: steel goes with everything, gold adds warmth, and two-tone gives you both
• Dial: a plain dial is easy for work, while a skeleton or diamond dial is made to stand out
• Occasion: pick one daily watch first, then add a dress or statement piece later
• Strap or bracelet: a metal bracelet looks dressy, a leather strap looks relaxed

Looking after your watch

• Keep it away from strong magnets, extreme heat and long contact with perfume
• Wipe it gently with a soft, dry cloth
• Store it in a box or pouch when you are not wearing it

Order with confidence

Watches from Oasis Home Market come with [free delivery on orders over AED 200](/en/delivery) in Dubai, Sharjah, Ajman and Abu Dhabi, cash on delivery and [7-day free returns and exchanges](/en/returns). New customers also get 10% off their first order. Questions about sizing or styles? Message us on WhatsApp at +971 58 985 7250.

Ready to pick yours? [Shop all watches now](/en/c/watches).